EQUAL ACCESS

The goal of ‘Take the Jump’ is to go way beyond the ‘usual suspects’. The JUMP must be and will be a space for EVERYONE; no matter your cultural background, gender, sexuality, income, lived experience, location, or political leanings. We’re working hard to achieve this inclusion, as well as ensuring content is positive, constructive and non-political. We’re aiming to reach out across traditional boundaries and divides.

Same access for all! But not, the same responsibility for all. 

DIFFERENT RESPONSIBILITY

It is not up to those fighting to put food on the table to fix this mess. We know that not everyone has the privilege to consider giving up their car or reducing flying. Many other people are struggling to meet even their basic needs. ‘Taking the Jump’ for these people means consuming more, not less. 

The science is clear: higher consumers must act fastest and furthest. There are millions of people who live comfortable lives who do have the opportunity to take the JUMP, and still live a perfectly happy life. Inequality in privilege means inequality in responsibility. It’s a balance, equal access, but different responsibility.