Science shows taking the JUMP will change things

The science behind ‘Take the Jump’ indicates that citizens have primary influence over 25-27% of the emissions savings needed by 2030 to avoid ecological meltdown. This is the first time the direct impact of citizens’ action has been quantified and shows that yes, government and industry do have the most responsibility, but citizen and community action is meaningful, impactful, and urgently needed.

History also agrees

‘Taking the Jump’ will unlock a wider shift far beyond just our own impact. The science is clear we need a deep shift to reduce the impact of consumption by ⅔ by 2030. We need an ecological revolution, away from just ‘stuff’, and onto people and the planet. Citizens can drive this. Examples of citizen-led revolutions pervade history, including the French and American revolutions and the gender and civil rights gains of the 20th century. These changes did not appear in the mind of a solo leader. They started with people deciding the world needed to change, coming together, doing things differently, and changing how society sees itself. The ecological revolution underway today will be no different as we shift away from a world focused on stuff, to a more joyous world focused on people and the planet. 

A WORLD OF LESS STUFF AND MORE JOY

That is what ‘Take the Jump’ is working to make happen. This is not just a change in our individual behaviour and in what we buy. It’s a change in the things we aspire to, what we prioritise and what is considered valuable. A change in our own mindsets. Showing the world how joyous it feels to live a full life, in balance with nature. Because setting this visible and joyous example is the magic that will bring everyone else with us and will start to shift the way our culture, communities and society view things. We can show politicians and businesses what the future can look like and that it’s both possible and wanted, now.